THE WORK

THE WORK Hero

CREATIVE
THAT CONNECTS

Connecting and empowering people with 360° influencer power and resonant journeys.

Infusion Client Logos
Empower people to live to the fullest
Spectrum
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Empower people to live to the fullest

RECORD MCM ONLINE SALES | 200M+ VIEWS | 35+ AWARDS | A challenger brand in a highly competitive volatile category with old cable legacy baggage and low brand trust, exacerbated by late entry into streaming and mobile, various mergers, and under-developed among multiculturals, not fully addressed until 2016.
Bicultural insight. Always-on engagement and presence. Constant growth.
Toyota
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Bicultural insight. Always-on engagement and presence. Constant growth.

+2.1% YOY HISPANIC MARKET SHARE GROWTH | #1 COMMUNITY ENGAGEMENT | We help Toyota stay #1 by tapping culture-first target strategies, bicultural lifestyles, close family dynamics, and cultural passion points to drive engagement, brand preference, and market share.
Hispanic-only brand launch drove Nestle's only global growth
Nestle Pure Life
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Hispanic-only brand launch drove Nestle's only global growth

3X Sales Goals | National rollout | Only Global Growth | Hispanic category first | Reggie Award | GM adopted strategy | Integrated anti-soda platform Pura Vida. Live Healthy with Hispanics ‘Oprah’ Cristina Saralegui activated across brand, education, community, social and retail drove rapid awareness and sales despite low health interest and premium pricing at recession peak.
Small budget. Double appeal. Big cultural impact.
MGM Circus Circus
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Small budget. Double appeal. Big cultural impact.

+22% Hispanic visits | +30% Occupancy rates | Broke records | Addy Awards | Program Scaled | Efficient OOH and social blitz with playful culturally fluent creative making Vegas appealing to Hispanic grown-ups and kids alike drove record off-season growth and Year 2 expansion across platforms.
Drove Hispanic sales for 20 years. 24/365. 38 Markets. 5 Brands.
Safeway
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Drove Hispanic sales for 20 years. 24/365. 38 Markets. 5 Brands.

Hispanic sales 20-year growth | Local optimization | New segmentation | Local Awards | Hispanic Chef line | Data-driven Hispanic strategy with pillars of freshness, cultural food, value, inspiration, news, and app rewards, and local optimization for product mix, offers, shopper marketing, and community activation drove sustained Hispanic sales.
Encourage people to pause and share moments of joy
McDonald's
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Encourage people to pause and share moments of joy

TOP MCM SALES PERFORMANCE | MULTIPLE BEST BET AWARDS | A Multicultural marketing pioneer and category leader in a highly competitive, saturated price-driven category, targeted by competitors and press, the latter on quality and health. Staying #1 across 20 co-ops is hard when Multicultural consumers are heavily targeted with options.
HOW TO BUILD A BRAND, TURN CULTURAL PASSIONS INTO BRAND CAPITAL, AND BREAK RECORDS.
Time Warner Cable
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HOW TO BUILD A BRAND, TURN CULTURAL PASSIONS INTO BRAND CAPITAL, AND BREAK RECORDS.

+15% avg. sales growth | +12% avg sub growth | Record ROI, DR + CRM results | 30+ Awards | 3X awareness, NPS, trust | Led Hispanic strategy across segmentation, analytics, CRM, channels, GM and local integration. A Mi Manera / Life My Way brand platform fused storytelling, influencer education + DR, social, community, PR, passion-point experiences, and targeted tactics.
Weaponizing cultural truths to fire up the heart and action.
Anti-Smoking
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Weaponizing cultural truths to fire up the heart and action.

12% Smoking uptake declines | Scaled across targets | Client & Hispanic category first | Reggie Award | GM adopted strategy | 360° campaign with emotional shock value plus hard facts broke the ‘cool’ myth among youth, exposed second-hand dangers, and called out Big Tobacco’s targeting for true impact.
Built cross-border sub-brand. Built parent brand growth.
Salud con Health Net
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Built cross-border sub-brand. Built parent brand growth.

+460% parent brand awareness | 300% above lead goals | Category first | Effie Award | Scalable blueprint | Identified an unmet cross-border health need through segmentation, geo-health data and low-awareness indexing, and created a new sub-brand, identity, and 360Âş campaign with grassroots, broker, and education tools that exceeded goals.
Fresh reposition. Simple idea. Serious results.
Dole
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Fresh reposition. Simple idea. Serious results.

145% above sales goals | Double-digit sales growth | 90% Lift in quality perceptions | Addy Award | Program Scaled | Disrupted canned default perceptions with pure and simple visuals paired with bold ‘juice-up’ CTA and blind sampling across OOH, digital, TV, radio, retail, and merch and grew all metrics and sales.