Nestle Pure Life Case Study

CREATING MARKET DOMINANCE — THE TARGET MULTICULTURAL AOR — 20 YEARS OF SUCCESS — BICULTURAL INSIGHTS — REAL ROI — TRANSCULTURATION™ —

Nestle Pure Life

Hispanic-only brand launch drove Nestle's only global growth

Integrated anti-soda platform Pura Vida. Live Healthy with Hispanics ‘Oprah’ Cristina Saralegui activated across brand, education, community, social and retail drove rapid awareness and sales despite low health interest and premium pricing at recession peak.

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Spectrum

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Empower people to live to the fullest

RECORD MCM ONLINE SALES | 200M+ VIEWS | 35+ AWARDS | A challenger brand in a highly competitive volatile category with old cable legacy baggage and low brand trust, exacerbated by late entry into streaming and mobile, various mergers, and under-developed among multiculturals, not fully addressed until 2016.

Encourage people to pause and share moments of joy

McDonald's

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Encourage people to pause and share moments of joy

TOP MCM SALES PERFORMANCE | MULTIPLE BEST BET AWARDS | A Multicultural marketing pioneer and category leader in a highly competitive, saturated price-driven category, targeted by competitors and press, the latter on quality and health. Staying #1 across 20 co-ops is hard when Multicultural consumers are heavily targeted with options.

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