Tag: Multicultural

Art Bodega

Articles & Press

May 26, 2026

The cultural visionary elevating brands and business growth

Featured in Art Bodega

"I've always been this mix of numbers, intuition, creativity, and corazón," she says. "Analytics is my lifeblood, strategy my superpower, but my heart is the compass."

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Hispanic Executive

Articles & Press

May 25, 2026

Liz Castells-Heard Has Been Saying It All Along. Are You Listening Yet?

Featured in Hispanic Executive

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

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INFUSION INSIGHT

Cultural Marketing FAQs

May 23, 2026

FAQ: What is Transculturation and how does it drive business?

An in-depth explanation of our proprietary Transculturation™ model, detailing how it calibrates consumer commonalities to drive business growth.

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INFUSION INSIGHT

Awards & Recognition

May 21, 2026

INFUSION Honored for Demographic Marketing Excellence

INFUSION receives prestigious industry recognition for outstanding bicultural marketing campaigns and community impact.

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INFUSION INSIGHT

Cultural Marketing FAQs

May 20, 2026

FAQ: Translation vs. Cultural Fluency—Why language isn't enough

Why direct translation fails to build emotional connection, and why deeper cultural fluency is required to convert multicultural consumers.

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INFUSION INSIGHT

Awards & Recognition

May 17, 2026

Liz Castells-Heard receives Multicultural Pioneer Accolade

Recognizing Liz Castells-Heard's lifetime of dedication, leadership, and commercial innovation in bicultural marketing.

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