Articles & Press

Liz Castells-Heard on future-proofing brands in a rapidly shifting America

By Adrian Salvatori
| Published on May 19, 2026
Liz Castells-Heard on future-proofing brands in a rapidly shifting America
In her latest press brief, Liz Castells-Heard explains how the near-multicultural majority drives 100% of U.S. population growth. Brands must future-proof their operations by embedding cultural insight at every organizational layer, from supply chain to creative execution.