Safeway Hero
FOCUSED
+12% REVENUE ACROSS SOUTHWEST
CASE STUDY
Safeway

Focusing on Family Needs

Understanding the local grocery behaviors and optimizing store promotions based on seasonal cultural demand, keeping families focused on what matters.

STANDOUT WORK

STANDOUT
WORK

A showcase of key campaign executions that successfully drove brand engagement and commercial growth for Safeway.
Standout Work Media
Creative Campaign
Standout Work Media
Creative Campaign
Standout Work Media
Creative Campaign
Standout Work Media
Creative Campaign
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Connecting homes / Empowering communities
Spectrum
Infinito
See case study

Connecting homes / Empowering communities

#1 SPANISH BRAND FOR 20+ YEARS | INFUSION is Spectrum’s multicultural AOR, driving record sales and market dominance. Through strategic creativity and ROI-Powered Ideas®, we infused cultural relevance across direct response, brand campaigns, and retail integrations—proving that cultural fluency is a massive commercial growth driver.
Building Community Cornerstones
McD SO CAL
McCafé
See case study

Building Community Cornerstones

+14% YEAR-OVER-YEAR SALES INCREASE | Positioning McDonald’s as a community cornerstone, we created hyper-local activations and target-specific creative. By aligning menu items with cultural moments, we connected deeply with Hispanic, Asian, and African American neighborhoods, driving high-impact store foot traffic and digital app engagement.
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